Daily Archives: July 13, 2010

Module 1 Day 1: Niche to meet you! #tc10

Now that the preseason material is done then we begin to get into the Challenge properly. An easy lesson today, one that is familiar to veterans and Market Samurai users but some interesting questions and discussions made me change my mistaken concept of the relationship between market, niche and microniche. Continue reading

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One Page One Job and Usability

Usability briefly is the study of how easy it is to complete a particular goal using any device by a person to achieve what they expected. It is a really important area of study for anyone producing content for the web, but extends to how you use a car or even household appliances. Recently I have been hit by Ed Dale’s message of having web pages do just one job for any page and realised I should have known this, so how come I missed it when I studied Usability? Continue reading

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