Monthly Archives: July 2010

The Opportunity of Being in a Team on The Challenge #tc10

Posted on July 15, 2010 by Shawn Du'Mmett

If you are not in a team then honestly I think you should find one quickly. Even if you have had negative preconceptions from team work in a corporation, you will find this different. At first I thought a team would be a hindrance … but it really isn’t, it makes the experience more real. Continue reading →

Posted in The Challenge 2010 | 8 Comments

Module 1 Day 1: Niche to meet you! #tc10

Posted on July 13, 2010 by Shawn Du'Mmett

Now that the preseason material is done then we begin to get into the Challenge properly. An easy lesson today, one that is familiar to veterans and Market Samurai users but some interesting questions and discussions made me change my mistaken concept of the relationship between market, niche and microniche. Continue reading →

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One Page One Job and Usability

Posted on July 13, 2010 by Shawn Du'Mmett

Usability briefly is the study of how easy it is to complete a particular goal using any device by a person to achieve what they expected. It is a really important area of study for anyone producing content for the web, but extends to how you use a car or even household appliances. Recently I have been hit by Ed Dale’s message of having web pages do just one job for any page and realised I should have known this, so how come I missed it when I studied Usability? Continue reading →

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Thought I was an Expert in Failure – But didn’t even get that Right! #tc10

Posted on July 11, 2010 by Shawn Du'Mmett

I have been thinking about my own failures in Internet marketing so far have changed my outlook in life.  I gave myself the dubious honour of becoming an expert in failure but do you know what? I didn’t even get … Continue reading →

Posted in Systematic Theory of Success | 4 Comments

I am the Tortoise: In Principle

Posted on July 11, 2010 by Shawn Du'Mmett

The Tortoise and the Hare? It may sound like a children’s story and it may seem obvious where the hare failed. However a really useful principle can come out of it when you consider how effective you can be? Continue reading →

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Yes? But What’s My Motivation… Why read this article?

Posted on July 11, 2010 by Shawn Du'Mmett

Do you have something online, a web site and presence, then, on reading this article you will learn one thing, something so important that if you do not make it a principal and natural part of your thinking, your marketing is doomed to mediocrity, seriously. So learn this one thing if you have never heard of it before, then make absolutely sure you make it a natural part of your actions. Continue reading →

Posted in Internet marketing | 1 Comment