Author Archives: Shawn Du'Mmett

A delay here, currently the course is jumping onto Day 6, but that is the beauty of having this new 30 minute format, there is time to catch up. The Challenge 2010 lesson for Module 1 Day 2 is all about finding Niche ideas, apparently you go downwind of them and creep up quietly, then when the Niche least expects it jump on them and put salt on their tails. No not really, it is much easier than that. Continue reading →

If you are not in a team then honestly I think you should find one quickly. Even if you have had negative preconceptions from team work in a corporation, you will find this different. At first I thought a team would be a hindrance … but it really isn’t, it makes the experience more real. Continue reading →

Now that the preseason material is done then we begin to get into the Challenge properly. An easy lesson today, one that is familiar to veterans and Market Samurai users but some interesting questions and discussions made me change my mistaken concept of the relationship between market, niche and microniche. Continue reading →