Author Archives: Shawn Du'Mmett

Continuing on in my look at how looking at the process of Evolution can help in designing an efficient system, then applying it to the world of Internet marketing. Let’s look at control. Continue reading →

If failure works so well in one of the most successful natural systems known then it might be a good idea to embrace it into any system you devise. Continue reading →

If you were to create a system in an environment that was constantly under change and your goal was to maximise its efficiency and effectiveness within that environment wouldn’t you think that evolution might be a concept to investigate when creating it? Continue reading →

Internet Marketing from an Evolutionary Perspective and the process of ‘testing’ that accomplishes it. Continue reading →